Filling Beds – Practical marketing and sales for care home managers

The course will give those who attend the practical skills to maximise occupancy and profit for individual units and the organisation as a whole.

Upon completion students will have a greater :

1. Understanding the roles of marketing and sales
2. Identifying which mediums to use for the care sector
3. Identifying potential new markets
4. Creating copy that sells
5. Monitoring copy
6. Maximising the profitability of existing market
7. Reducing the acquisition cost of new residents
8. Creating profitable business associations
9. Practical selling
10. Profitable networking for profit

Duration

6 hours

Certification

Certificates will be issued upon completion of the course.